Marketers tried using different methods
of advertising to sell children's products, but they used to think that the way to
reach children is through their parents,
after the 20th century they started to advertise to kids and not their
parents , because they notice that children determinate the products their
parents buy starting with food ending up with the car their parents drive . now
days children –in the US- spends over 40 billion dollars a year on food, games
and electronics, because marketers influence them using advertisement, TV shows ,
music, video games , movies , etc.
If you are wondering how do children
convince their parents to buy those stuff, you should read more about the nag factor
, in short it is the study that shows how many times should kids ask for
something to make their parents buy it !
controlling what the children watch
won't help because the method spread too big that it reached schools and adds
on the street and even if you controlled that , you will never control other
people's children who effect yours as much as those adds do . the best thing to
do is teaching your children the difference between what they want and what
they need , yet not stopping them from buying what they want every once in a while
as long as they deserve it .
by: Salha Al-Semery
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